HUGO
HSIAO
Hugo is an engineer-turned designer.
Specialized in financial UX.
Helped create a total value of $1.5B.
ENGINEERED-TURNED DESIGNER
Based in Chicago.Specialized in financial UX. Helped create a total value of $1.5B.
CASE STUDY 01
Banking Replatform
Alliant is adopting an enterprise banking platform... I was the design system lead and owner of 8 banking journeys.
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TIMELINE
Q1 2025 - Present
ROLE
Design System Lead
The Certificate of Deposit journey was broken, and nobody knew.
Alliant wanted to grow its deposit balance by improving the CD experience. I was part of a 5-person R&D team where I helped define the problem and led the redesign of CD account opening. I later expanded the scope to include CD Renewal and Product Explorer to drive further impact.
Q4 2023 - Q3 2024
More steps, less friction. The shortcut that wasn't.
I was asked to add recurring transfers. But usability sessions revealed something unexpected: users felt more confident with more steps, not fewer.
